Thinking of using Instagram as a business opportunity? Or checking out its benefits? Here is a list of them for you.

Instagram has seen the growth of users in recent years for business, promotional as well as entertainment purposes. It could be useful for an important domain of business, i.e., web designing. Engagement and promotion are the keys to growth on Instagram. But before engaging, an established build rapport and dialogue is used to give a boost to the business. Provided that the proven strategies are implemented correctly, only then they will yield results.

Companies and businesses often use Instagram to get an increment in their revenue and generate leads from there. Due to this fact, there are nearly 25 million businesses established or running on Instagram currently.

Some of the strategies for engaging and exploring business on Instagram are:

1. Content curation: creating beautiful content for every post is very important. But what is equally important is the curation of that content. Don’t share meaningless images over Instagram, instead add value to your own images about the business. A credible professional profile should have a large number of followers on Instagram so that they could be turned into leads. This would only be possible by effective curation.

2. Be habitual of hashtags: hashtags make it easy for the customers to find your business, and also for you to find your target customers. Develop a hashtag strategy of simple words or phrases. The trending hashtags also lead the business to trending heights.

3. Influencer persona: your persona needs to be of a business/ influencer. Then people will follow you actively and it would be easy to turn them into leads. You can partner with your fellow bloggers/ public figures to collaborate and increase your brand’s value.

4. Value addition: value addition is an important step. It is nowhere different from content curation, as you add value to each and every post of yours. You make your simple images/texts enjoyable, fun to read, and targeted to a range of customers. Hence, people with your tastes and preferences come together to join you. Newbies are given awareness of your brand.

5. 24*7 active feed: for lead generation and business promotion, keeping an active feed is very important. Keep the feed active for the passers-by to become your followers, then fans, and finally customers! Being active also creates a great recall value among followers. Keep analytics of your time for blogging continuously so that you put out your content at the peak hours of Instagram users when they are online.

Be visually appealing to gain popularity as well as business on Instagram, but avoid low-quality posts. Cheap or repeated posts are easily targeted by the audience. So keep it healthy!